Grand National advert stars Amlin jockey Richard Johnson
Epic Channel 4 promo recreates world’s first steeplechase and features AP McCoy as well as Amlin’s Gold Cup winning jockey.
A dramatic TV advert set to be a huge hit with racing fans features Amlin sponsored jockey Richard Johnson. The ad, trailing Channel 4’s coverage of the 2014 Crabbie’s Grand National, recreates the world’s first recorded steeplechase and shows riders in Ireland battling through woods, clearing burning haystacks and fighting bare-chested as well.
The pacy 90-second spot starts in 1752, when Cornelius O’Callaghan and Edmund Blake raced over four miles for a wager. Using guns and fists as well as their four-legged friends, the action moves through the centuries before ending with Johnson and fellow jockey AP McCoy heading out to race in the present day.
The promo, made by 4Creative, took five days to shoot and used locations such as Ulster Folk & Transport Museum, which was dressed to look like an 18th century village. For its woodland and field scenes, where the frantic race occurs between the two rivals, producers used Castle Ward in Downpatrick, Northern Ireland.
David Ashby, Leading Class Underwriter for Amlin Plus, said: “I think the advert really grabs the attention. The National is a flagship of our sporting calendar and it’s great that they are featuring both Richard and Amlin.”
Source: Amlin World
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